The food we consume forms an intimate relationship with our health and well-being. Besides giving us the necessary nourishment and energy for this physical body, it also adds juice to life in terms of senses pleasure.
As the human society evolves, our eating habit also changes in the course of time. For example, the influx of food choices was powered by the trend of consumerism where, as consumers we are now spoilt with choices. In a mall or food court (especially in Singapore – a foodie heaven where food is a national obsession), we can find endless list of food offered by different countries, different manufacturers, different cultures, different chefs, different restaurants and hotels etc.
To cater to the modern busy householders’ lifestyle in reducing cooking time, there is the new invention of convenient food such as fast food, processed food and pre-packed food. We forget that convenient food is not for LIFE, it is anti-life. Then there is a proliferation of advertisement and promotion by food manufacturers to constantly tease our senses, hence keeping our subconscious mind continuously pre-occupied with food as one can notice every other TV commercial or billboard is about food. Our diet has become an income source for them, no wonder they have a huge vested interest to continuously create a desire in us so that we keep consuming!
